It's like the Internet. Some hack. Some crack. Some build their own empires, quite literally, like Zuck. Some take down others. Some use it to carve their own fan base.
It's really hard to go from figuring out TCP/IP to understanding all the drama from X-Twitter though. The Watt engine was invented in 1769, but the first train was in 1804.
ChatGPT basically marks the AI Revolution 1.0.0. AI is great. It goes into everything - pick up lines, poetry, scriptwriting, art, education, philosophy, even building itself. And that's just the first level. What happens when AI is writing all the movies?