The grandparent likely means Augmented Reality; they may be imagining a strange world where you wear glasses that filter ads out of your vision, and yet those ads are on a computer screen you view rather than right there in the headset being projected onto your eyes.
Shut up and take my money
AR seems like a gimmick/fad. I think we’re more likely to see eyeball scanning ads/AI ala Minority Report instead.
Hello, Mr. Yakamoto! Welcome back to The Gap…
Augmented Reality? The semi-real-world version of VR?