1) answer
2) go mm-hmmm to their first question
3) phone on mute and set it on the table and go about my day
I think the record for a telemarketer monologue is a bit over 3 minutes before they figured out I'm not responding. That was 3 minutes they weren't scamming anyone else to subscribe to whatever. I'm practically a human Tarpit for telemarketers =)
Timing of the texts, contents of the messages.
If I text my friend "I'll be there tonight," and then I get a strange text within an hour saying "Who is this?" then I would raise an eyebrow, but likely not engage.
If I text my friend "sounds good" and then I get a "Who are you" text an hour later, that's not as relevant to what I wrote, so not worth a second thought.
If I text my friend "Hey, Lisa says she lost your number, is it cool if I give it to her?" and then I get a text a day later saying "Who is Lisa," I'd be very concerned.
Of course the carriers and co have reasons galore to prevent and test these properties themselves.
Also don't use SMS.