Parlay. Courier. Pigeon. Mail. Telegraph. Telephone. Transatlantic Comms. Fax. Early Internet. Email. Text Messaging. Live Chat. Voip. Twitter. Facebook Messages. Video Chat.
It's a naîve summary of communications history, but look at the persistence of some of the early players. Many have not been replaced to this day - snailmail, POTS, Fax, Email, Chat, VOIP, Videochat - there are fundamental reasons to stick with certain technologies (Fax, POTS, FB and Twitter excepted). There is disruption to be had, but there is still massive value in some of the oldest methods, with some evolutionary shifts.
The services need to adapt, and incumbents do restrict progress, but the 'email killer' notion is not well conceived. Most people don't use email as a 'todo' - that's an extension, not a replacement. This is why Rapportive has a market, but is not _the_ market.