Going forward, the current business model (with caveat that pivots are always likely this early stage) is to train on companies' proprietary survey data so we can estimate how their specific users respond to questions.

In the backend, we check to see if the answers are stated in a high-quality survey and just retrieve that. I know we do this for gender, and I'm not sure whether that happens for presidential polling.

Great idea, thank you. We're still figuring out whether the business model will be a general-purpose tool that anyone can use or those custom models I referenced above. If the former, your suggestion is spot on.