Oh, I'm a big fan of raw SQL, too. There's very little out there that can bring me same joy as a well-written 30-50 lines-long sql query! Like, I can spend an hour or two on it, but when it runs and produces the results in the desired form, it's sooo rewarding! And realizing that producing similar results in my main language (be it Rust or TypeScript, or whatever) would take me 3-4 days instead (and it would run much longer) makes me appreciate SQL programming more and more. In terms of "usefulness per minute spend" nothing comes close to SQL!
However, the syntax can be a bit clunky from time to time. I'm very fortunate that I use Postgres only in the past 5-7 years, so CTEs, and things like Timescale or JSONB, or PlV8 / PlRust for stored procedures are often on the menu. Yet, simple things still require repeating fragments of code from time to time, and complex grouping or window functions code often looks too convoluted.
And as I wrote in my GP comment: I (and many other developers) already use pipelines for data manipulation in code - beyond databases. Say, we got data from an API endpoint, or we mixing data from several data sources. SQL is familiar because I see it often, PRQL is familiar because I use similar pipelining concepts often in my no-SQL code. Would I use PRQL for super simple queries? Probably not. Would I be upset if one of my coworkers used it for simple queries? No, why would I? Would I try implementing complex reporting query using PRQL? Yeah, I would. Partially because I suspect I would get to my data in desired form quicker with pipelines, and partially because I know: if I get stuck I would convert my intermediary query to SQL and pick up from there.
For me PRQL looks better then most DSLs for ORMs or Query Builders in most languages. Adding a new tool to a project may be annoying, but depending on a project I'd rather pay this price once if it makes my less SQL-savvy team mates more comfortable. "Yet another syntax" is obviously the main point against, but from the application developer perspective ORMs / Query Builders often force one to learn "yet another syntax" anyway. "Don't use ORM / Builder" is an often voiced opinion and yet in practice we work with them all the time, too.
So, I view PRQL not as an alternative to SQL but as a third database communication dialect in addition to SQL and my ORM / Query Builder DSLs.