"Can't exchange email address for free content" Really? People are complaining about this? Also 1/3 of sites being in Flash is hilarious and true. Overall, I think the premise is flawed. People at SXSW aren't going to be trying to exchange their email address for free content when they hear a new band. They will probably fire up their Soundcloud/Twitter/Facebook app and follow them or like them.
This should be a hit at SXSW next week. So many great bands...