A similar sort of trademark fight:
> In 1978, Apple Corps, the Beatles-founded holding company and owner of their record label, Apple Records, filed a lawsuit against Apple Computer for trademark infringement. The suit was settled in 1981 with an undisclosed amount being paid to Apple Corps. [...] As a condition of the settlement, Apple Computer agreed not to enter the music business, and Apple Corps agreed not to enter the computer business.
From: https://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer
The Internet seems huge to programmers, but it’s still a fairly narrow slice of economic activity. We aren’t talking about nursery schools, hospitals, fast food, or even the XGames etc just because they happen to have a website.