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Comment by DrBazza | Hacker News Reader

The sheer genius of throwing away the brand of one of a handful of companies that has a phrase that has entered common parlance: hoover it up, google it, and tweet it.

Feels like Musk has caught some of the PriceWaterhouseCoopers 'Introducing Monday' nonsense. At least we could attribute that to the dotcom madness.

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I thought it was pretty clever, we used to tweet about it, now we're just going to x it to another platform.

It's the "New Coke" of websites.

Nothing can top the 2008 Pepsi brand philosophy:

https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...

Oh man that's an amazing document!

Wow, I want to take classes from whoever authored this document in how to business bullshit. They seem to have mastered it completely.

https://m.youtube.com/watch?v=qImHuiYnVQ0

So great it inspired a song.

There's a version of that with video that Neil reuploaded a while back as well: https://www.youtube.com/watch?v=fu3ETgAvQrw

The corporate PowerPoint visuals just adds so much.

Wow, thanks for that (:

It's like someone read about Time Cube for too long and then tried to port that reasoning to the logo redesign.

PEPSI GALAXY

Holy crap, to be a fly on the wall in the room when this was presented lol

This is completely incomprehensible and very funny. It's also amusing how different this is to what Twitter has done. It seems incredibly unlikely that any consultants (overpriced or otherwise) were involved in Twitter's rebranding, whereas the Pepsi document seems like outsiders trying very earnestly to deliver to an executive they don't understand.

It's been a while since I saw this one. Pepsi universe, lol.

That was… breathtaking

Or velcro: https://www.youtube.com/watch?v=rRi8LptvFZY

What if there were massive economic changes coming in the next 10 years? including gold backed BRICs currency competing with USD. Rise in a cdbc including carbon credit to limit spending and continued inflation globally.

Could this be a way to secure a global payment system away from a potential tyrannical alternative? Probably not. But if you were more in the know and were an insane billionaire, you might want to try..

Ok... why on earth you would try to turn Twitter into a payment system? And what does it have to do with a this new logo anyway?

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