Throwing 44 billion dollars on a company and then gutting it for everything that was valuable including a unique brand that had even its own verb?
But the sad reality is probably that a 12 years old narcissist edgelord in the body of a billionaire wanted a vanity plate.
The theory of Elop destroying Nokia (consumer) makes sense, because he was at Microsoft, went to Nokia sold it to Microsoft at diminished value and stayed there for a good amount of time. But who would pay Musk for this? And how will he be compensated? Afaik, he's lighting a bunch of his own money on fire. Although, there has been a lot less news from him on Tesla and SpaceX, so maybe it was all a plan to keep him out of those spaces.
Best-case (for him), Twitter as we knew it dies and he manages to turn the burnt-down ashes into something profitable enough to overcome that hurdle. Twitter per se cannot reasonably get out of the hole he's dug for it.
Though, arguably, the brand itself was a huge part of the value, and he just threw that in the trash.
You know a guy's going down a weird path when all defenses of his behavior amount to "I know the last twenty things he's done have looked insane and none of it's made any money, but he's got a secret genius plan, I swear! 5D chess!"
Do they? Why?
I don't see how it did any harm, and people are way more willing to admit an association with Meta than with Facebook.
After about a year “Meta” had the same stink of death around it as NFTs and I figured I’d be doing it no favor by calling it by its preferred name.
Though speaking of while trawling the wiki page on Alphabet....
> X (formerly Google X) is an American semi-secret research and development facility and organization founded by Google in January 2010.
They're both the results of a sad man's extremely public midlife crisis, so yes.