because elon renamed twitter to "x corp", bought the x.com domain and shoved this character on it.
> On July 5 2017, Musk repurchased the domain name X.com from PayPal
They even took a little jab at him when it happened
> "We are delighted to sell the domain x.com back to its previous owner"
Changing it to X is something some edgy teenager would do. I can't help but wonder if he's trying to destroy twitter on purpose.
Not even kidding. https://apnews.com/article/twitter-x-logo-blue-bird-musk-068...
> In response to questions about what tweets would be called when the rebranding is done, Musk said they would be called Xs.
Twitter as a brand becomes less valuable the more he alters it, since he's such a polarizing figure, so changing the brand to break continuity seems pretty counterproductive. It just reminds people that Elon is still fiddling with it.
I think he just thinks he’s getting his revenge and that everyone will see how his terrible idea of x.com was actually genius back in the day. Like a particularly expensive midlife crisis. A bit like some dudes who start playing guitar because they could not back in the day, when it was a useful tool to make friends and look cool.
Yeah I wonder if he "sold" it to Twitter, and if so, for how much.