Go nameless to your next conference
webiphany.com
webiphany.com
That's the kind of spirit that makes a conference worthwhile. I hadn't heard of Wisdom 2.0 before this article, but between the article and some poking around on the web, its seems like a lot of people there are using it as an opportunity to sell themselves. Why would someone even go if that their goal? Do they really think they can pitch the pants off of Eric Schiermeyer in such a way nobody else there will, nor can be done over email? If selling something is your goal and you're not there as a vendor or on stage, your presence is probably doing the rest of the conference a disservice. Its a shame that OP had to buck the nametag trend to have the type of experience everyone there should have.
> I have my namelessness to thank for stopping me from using my moment with Evan to get somewhere with him.
Do you really? With your name covered up you could still intoduce yourself and pitch... and with your name showing you could still introduce yourself with your name and ask him about Nebraska. It just happens that your decision not to reveal your name happened at the same time, and for similar reasons, as deciding not to pitch people - there's no required dependency between them.
I think the idea of the article is to create the associative memory anchoring that comes naturally when you get in a good conversation with somebody. Names, features, mannerisms, and ideas become easier to recall. While being 'nameless' might be a bit extreme, nobody really needs to know your job or your title.
I've done this a number of times for various reasons (I should have done it at the RSA conference but alas hindsight). I know its wrong to be amused at someone's discomfort but I admit that I do chuckle when someone is trying to cop a look at my badge to decide if its worth their time to talk try to engage me in conversation. Sometimes when they do decide to I'll ask them what it was that made them choose to engage. That has started some interesting conversations too.
The reference to Eric Schiermeyer and the Buddhist monk is interesting because the only other time I heard about someone at an industry event talk openly about Zen and mindfulness was also from another Zynga employee, one of the M&A guys speaking at a 500 Startups event on health and well-being. He alternated between being hilarious and insightful and had the room totally cracking up at his observations about startup life.