Ubisoft account -including games- can be permanently deleted for inactivity
pcgamer.com
pcgamer.com
> Hey there. We just wanted to chime in that you can avoid the account closure by logging in to your account within the 30 days (since receiving the email pictured) and selecting the Cancel Account Closure link contained in the email. We certainly do not want you to lose access to your games or account so if you have any difficulties logging in then please create a support case with us. >> ubisoft.com/help
Hey there. We just wanted to chime in that you can avoid class action lawsuits and regulatory investigations, by backpedaling.
You probably also want to fix whatever organizational dysfunction led to a video game company behaving like this, and talking like this.
Its just a guess on my side what a possible rationale may be. Its equally likely that someone just put in a feature request for account expiry without really having a good reason and fully understanding the consequences.
My Yahoo! Mail account is from about 2001 and I still select “I’ll do this later” when I sign in on a new device. I think whatever new owner buys us next has to continue this.
Happened to me. Lost all my old emails from high school. Sure, that's on me for not having my own local backup, but they still did it with no warning that I ever saw.
:(
I tried it out on an alternate Yahoo! email address that I don't need and sure enough I got this message
> Setting up your mailbox
> A fresh mailbox is being created, since the old one was inactive for more than 12 months.
https://i.imgur.com/VMHxeyH.png
thank you for the heads up
It’s an interesting question and it has never been directly addressed, though Facebook and similar have enabled memorial pages.
I could see a service like steam allowing a death certificate and closure resulting in a $10 refund so they don’t have to maintain the database entry.
I mean, you can move inactive accounts to a separate table or something if you really want a small performance optimization. Delete them after 20 years. This is a very slow, very long-term problem.
A typical human lifespan is in the realm of ~80 years.
Maybe they just enable this "feature" only for ~80 year old accounts.
I can: MAU
To be on the safe side and to satisfy users I would allow users in such cases to download the digitally signed account data and offer the possibility to upload it again.
You could just as easily delete all of the PII in the account by sending someone an email saying "your licenses are now attached to these codes, please use them to reactivate your licenses with a new account if you want to access them" but they don't. They just delete them. There are many ways to square this circle.
Only if you can prove that there is not a person with access to the account and intention to access it can the account be deleted.
You're wrong here, both legally and technically (and in my opinion, also ethically).
In the bluntest possible way, even if you were correct (and you're not...): They could have just deleted the billing information and not the account.
Ubisoft designed products that require an online account to use - Ubisoft is on the hook for providing that online access for account holders because they paid for that product. Alternatively - in any region with good consumer protection laws, they're about to issue a lot of full refunds.
If this is too much hassle, they could instead sell a license to execute the software, regardless of how it is obtained (but offering a way to download for now, putting the purchaser in charge of backing up those files). Similar to what GOG are doing.
But no, that's not enough control for them either. They want to have their cake and eat it too.
As a child you may leave your toy in playground, return back in 1 hour and it may still be there. If you come back in 10 years it would be an unjustified expectation to find it there. As an adult you buy a property, abandon it and in 30-40 years it is no longer yours. Why in the digital world it should not be the same?
If you can't keep first/last name, or birthday, just delete it.
However in pretty much every jurisdiction, keeping any kind of information FOR THE BENEFIT OF THE CUSTOMER is 100% allowed, encoded in the law, used as examples and is within the spirit of the law.
Any judge, lawyer or layman would laugh at the idea that GDPR can be used as an excuse to force users to re-buy products.
„For the benefit of the customer“ is too vague justification for it, you need a more specific reason.
You can keep data in your servers without consent if that data is there to serve the interests of user. In this case, the interest of the user is getting access to the games they purchased and paid for (!!!). This is called "legitimate interest".
A company can keep the address and phone of their customers if they're providing services that require address and phone. Package delivers don't even have to ask for consent to deliver a package to someone, for example. If you need email to guarantee that the user can access the games, it's fine to keep it. The law is not as stupid as Silicon Valley tries to paint it.
I'm pretty certain that Ubisoft is breaking GDPR and other similar laws in several places, but "keeping data to provide a service" is the one place they're not.
In real world nearly everything has an expiry date, beyond which product is no longer usable if you do not invest in maintenance. Who said that in digital world it should be different?
As pointed out above, you are allowed to keep all data necessary to provide your customer what they purchased. Losing that data is not the customer's problem, but yours. If you cannot keep your customer data safe indefinitely, then maybe you should've settled on a business model that does not require keeping customer data indefinitely.
Passwords should be properly hashed. Heck, just delete the password and let the user ask for another if need be.
If there is ANY unnecessary data that was collected but that doesn’t need to be there, or that needs consent to be stored, just delete it. Easy peasy.
List of games owned? Email address? That doesn’t need consent, because it’s legitimate interest. It is 100% in the customer’s interest to have game ownership information long term, and deleting it would cause actual loss to the customer. That’s probably as bad as having PII leak!
And what's that “cost of maintaining accounts”? Less than a kb of data per customer, on average? Probably just a few database tables?
Once again, if there's unnecessary PII, just delete it.
This whole thing is just to force customers to re-purchase games.
> In real world nearly everything has an expiry date, beyond which product is no longer usable
That’s clearly not true. There are several products that don’t have it.
But in the case of games/software it is worse, because the expiration date is 100% artificial: since the games need authorization servers to run, the expiration is under control of the company.
Reasonable expectation of account life time is the period when the user needs it, no more and no less, and it is not the same period as the life of the user.
Only angle I can see that this might work for is reducing the number of people you have to email when you get breached.
It could be easily argued that providing an end customer with access to digital products they bought is part of the service that data subjects signed up for, so retaining PII indefintely is 100% allowed (unless the data subject explicitly requets their account to be permanently deleted).
1. I think this is a misunderstanding of the GDPR. You are allowed to keep and process PII, as long as you have a justification. Keeping the user‘s purchases around would be such a justification, as would be consent. 2. Even if you were right, they could still keep your account and games around, and just delete the billing info.
I was never prompted to change that, even though I would definitely like to. I would appreciate any insights you might have.
Change the username? Sure. Change the email associated with the account? Yeah.
But if you've got a near 20 year old steam account, you're still logging in with whatever email address you had near 20 years ago.
> we may immediately close inactive accounts to comply with local data protection legislation
I'm not sure if that's actually what their lawyers think, or if blaming GDPR is a convenient excuse. The fact that no other company seems to do this makes me think they know its BS.
[1] https://www.ubisoft.com/en-us/help/account/article/closure-o...
It's not just gaming companies. Twitter [1], Google [2], Instagram [3], Microsoft/XBOX [4] and more are all doing this.
[1] https://help.twitter.com/en/rules-and-policies/inactive-twit... [2] https://blog.google/technology/safety-security/updating-our-... [3] https://www.pagetraffic.com/blog/does-instagram-delete-inact... [4] https://www.newsbytesapp.com/news/science/inactive-microsoft...
> Interestingly, PC Gamer reports that it couldn't find mention of this in the company's US terms of use or its end-user licence agreement, however, it does reserve the right to suspend or end services at any time. It's also not clear how often you need to log into your Ubisoft account to prevent it getting tagged "inactive".
Microsoft apparently won't delete your account for inactivity if there are any purchases tied to the account: https://support.microsoft.com/en-us/topic/microsoft-account-...
> Exceptions to this policy
> A Google Account is considered active even if it has not been used within a 2-year period if one or more of these applies:
[…]
> Your Google Account has been used to purchase a digital item, for example, a book or movie.
https://support.google.com/accounts/answer/12418290?hl=en#zi...
I feel like I must mention here: I anal. I am not a lawyer. That being said, Google accounts are complex. Here is what it says near the top of the page in the same link I posted:
> Google also reserves the right to delete data in a product if you are inactive in that product for at least two years. This is determined based on each product's inactivity policies.
My personal opinion is that Google isn't committing to deleting your Google mail data at exactly two years whether you bought a YouTube movie. However, Google is also not committing to preserving / storing say your location history (for example) in perpetuity because you bought a YouTube movie.
Once again, this is just what I read. I am not a lawyer, and definitely not a Google lawyer.
I think this is not a problem unique to Ubisoft, so I am skeptical of the usefulness of blaming this on them alone.
Then dont allow you to login or use the support services later on because the email contains a +. So I get their emails, including eventually one about the cancellation, but still havent been able to login or use the support for my account. And if I post on the forums I just get the shitty advice that I need to login to support services or request a password reset because neither of those allow + in the email either. I also received what looks like a ban for using curse words in my support request at one point, and yes I did use <name>+shittyuplay so well thats true, but if thats the damned problem dont let me register it in the first place.
I dont care anymore since the game I registered was just some shitty thing that came with a graphics card, but I am astounded at how incompetent they can be while still trying to become more popular than steam. Steam only needed to provide better service than pirates, but Uplay needed better than steam, so well they are doomed and good riddance.
But we hadn’t played the games in quite a while so the board game company had sent someone around and destroyed them.
It’s fair enough too, I mean how can the game company be reasonably expected to not destroy what it sold me if I haven’t used it for a while? It’s on me.
So we had to find something else to do that afternoon.
Worst offender, though was "The Crew". There didn't seem to be a way to actually restart, or reset progress. And it wasn't even that I wnated to "share" the game with her. It was just me wanting to restart after a few hours, because I had the feeling I rushed/missed something in the beginning.
https://www.reddit.com/r/pcgaming/comments/156ukmv/ubisoft_c...
https://www.reddit.com/r/Games/comments/40ye8e/ubisoft_may_s...
https://twitter.com/UbisoftSupport/status/168308086616607949...
EA is a terrible company for gaming. Among their many shady and abhorrent practices, they re release the same game every year with minor to no changes: FIFA (now called something else).
The userbase that plays these games do not care. They are a sustained revenue source. A majority of them do not overlap with gaming and tech communities online. They simply play the games and move on. It's a large silent community that we don't often interact with.
Ubisoft has a similar userbase in its assassin's creed, far cry etc series. To them this won't be any cause for concern.
See Unity (run by an ex EA CEO who spends a fortune on reputation management services wiping a certain lawsuit of the internet to the point obscure NY italian restaurants show up above his name in Google) wasting the opportunity to become the engine company in games and deliver solid value on ridiculous ads plays trying to become an ad tech company.
These are companies that could have solid business models and solid value. But greed.
EA is actually a parasite. It’s the Vampire Armand from Interview with the Vampire. It takes no risks, it doesn’t innovate because it doesn’t know how and want to - instead it buys already proven ideas, scales them with fat cheques and rides them until they are out of favor, while squeezing the people who build them year after year for 10% layoffs.
And thus it keeps itself alive, decade after decade and the people who run it a fat paycheck, the road littered with the husks of sucked dry studios and broken dreams.
One of many fun aspects: Many projects run on contingent workers who can only work for months out of a year (otherwise law would make them permanent), paid starbucks wages but without starbucks benefits. These workers are tunnels to EA with deals straight out of overpriced schools which approach young people with “100% placement rate” and “job guaranteed” in the hip game industry - tie them with insane student loans and then funnel them into EA.
EA then dangles them the idea that the best performers will be made permanent - appealing to youthful optimism bias - and many of them run 2-3 years with intermittent unemployment before realizing that almost nobody gets made permanent.
By then they are so deep in debt and unable to pay their loans, lack appreciable skills and stuck in a low end job that just hoping keeps them going or drives them to work at Starbucks for better benefits.
It’s pure evil.
What I don't agree with here is that the users don't care. No one is capable of having such passionate opinions on a glorified spreadsheet than a Football Manager fan. Likewise CoD players - they dared to try something new with whichever one was largely based in space (I thought it was one of the best), and got eviscerated by their player base, who really just want to play Modern Warfare 2 again.
Madden for PS5 is $70.00, or just under $6/mo. If you spend half as much time playing Madden as you do watching Netflix or Youtube, then it's not out of line with the average cost of entertainment.
There are good points to be made about whether EA are meeting their full potential on quality of updates though.
What's with the need to use such an insulting tone, simply because you don't like a certain type of games?
I buy F1 every single year, and I'm an avid gamer and part of the tech community. The game doesn't require massive changes every year, there's simply no need for it. Improved graphics, and an up to date grid, cars, circuits and regulations is what I want from such a game.
That's the thing happening with these companies, changing things to be more consumer-unfriendly while riding on nostalgia or branding. Pointing it out doesn't make it an insult to those still enjoying the game.
It does feel like an insult. And it also feels like an insult to say those players are ignorant. I'm fully aware of what I'm buying every year, but it meets my expectations of such game.
> A majority of them do not overlap with gaming and tech communities online. [...] It's a large silent community that we don't often interact with.
Considering you, woutr_be, are indeed overlapping with this online tech community, aren't silent at all, and we're interacting with you right now,
why are you taking offense with a category of people you aren't part of?
That's just the Switch version (called Legacy)
https://en.wikipedia.org/wiki/FIFA_(video_game_series)
Please stop spreading disinformation. Aside from the usual graphical changes and annual roster updates you can see a list of major changes under each release.
>The userbase that plays these games do not care.
So what exactly is the problem if they're clearly meeting the expectations of their userbase?
Food for thought.
Stroke of genius.
It isn't any different from the user's perspective than just deleting the data.
But lets really be honest: These kind of companies dont give two sh*ts about security leaks and GDPR infringements, as is demonstrated almost every other week by news. Privacy or legal compliance is most certainly not the reason they are doing this.
What's your email address?
Does that also include console copies I wonder?
I have blacklisted EA/Origin and Konami already, now Ubisoft is entering the list. Do not support money-milkers.
If we delete their accounts permanently, they are going to rebuy our games!!
And because these are mega-corps run as money factories, the product of which is practically incidental. This is what it looks like when you have MBA/Growth specialists steering the ship based on "data". And the big table says "engagement numbers need to be higher". Then this makes perfect sense. What better way to boost all your numbers, incentivise activity, drop some permanently dead accounts (reducing the deonominator making first derivative numbers better), recoup purchases from returning accounts and pivot to the gold mine that is "not your games"/rentierism.
I think the logic here is that they don't want to get a huge fine from CNIL (French data regulator) and possibly other GDPR countries that choose to interpret the requirements in a similar way. There's a reason so many different services are rolling out inactive account deletion policies now.
What is personal about user `mikepavone22` owning FIFA 2019?
Or is this because they demand personal information for your account, such as your date of birth? Because they shouldn't be able to restrict your access to a service based upon them gathering your personal details.
Many people confuse identifiers with personal data. Next time, assume personal data means all columns of the "user" table and everything that can be sensibly joined to them. "Anonymized" means setting all non-synthetic identifiers to NULL. "Pseudonymized" means replacing all non-synthetic identifiers with generated ones. "Sufficiently" means you ask yourself: "Would I be plausibly able to identify rows related to this one person I personally know stuff about?"
But obviously, keeping user accounts to be able to provide them with their games is a given. No data protection agency would be able to convince a court that you should have made the games inaccessible without explicit instruction from the user. It's a textbook example of legitimate interest.
I don't use these game services, but do they really mandate that you provide this?
Console copies don't rely on your Ubisoft account so no, it does not. You might lose progress in games where it's stored on Ubisoft servers though, like The Division.
There is two account required to access the whole game actually, one that is X-box/Microsoft account without with I guess the console is as useful as a brick, and one for Ubisoft which saves your progresses, give access to a few bonuses most notably the song Desolate Motion[1].
I don’t know where the record about acquired songs is supposed to be store, I would except it to be a Microsoft side handled stuff, but I remember that sometimes Ubisoft servers would be down and that would make bought tracks unavailable.
I had a look at Rocksmith+ but was utterly disappointed with the monthly subscription fee model they went with.
I’m curious about why you bought an X-box specifically for Rocksmith. Does it perform better with an X-box than a PC?
I purchased the game from Steam and it runs fine – if a little hot – on a Windows 10 laptop. So far, the only problem I’ve had on the PC was note detection when playing open strings for the “String Skip Saloon” game.
I doubt it, but I already didn’t have any Windows box to run it at home, and wanted something as dummy as possible to only play the game with any other distraction around. Would they buy a dedicated device, I would buy that if it just run and let me play.
If Blizzard deal goes through this would easily be the next company to be bought(extremely cheap valuation for premiere IP).
I can't imagine a single reason how one party in the contract singlehandedly decides to change the nature of the contact
Well there's your problem, you never bought the thing. They use the language like 'buy' and 'sell', but in reality you're renting. This should be illegal IMO.
It's 2023. That ship has sailed long ago...
That's pretty much it. I still want all of those games, thanks.
[0] Which so far I consider the best single-player gaming experience in history
The only use case for "eternal sunshine of the spotless mind" memory erasing technology would be so you can play Outer Wilds for the first time again.
+1 for Outer Wilds
If people reading this don't really "play games", make this the one you try.
- Gabe Newell
Outsource things that are important to you, as an individual, to a company that has so many customers it can only treat them as numbers.
They don't, and can't, offer their service in such a way that the value to the customer is matched by the importance with which it's treated by the service provider. This mismatch is at the core of all these cloud provider shenanigans, because it doesn't scale.
Counter example: Steam kept my account unused for a decade as I went through a self imposed gaming exile due to having kids. Had to jump through some hoops to prove it was me due to some old email address that was no longer accessible, but the process worked and everything was still there.
This is easy for me to say, though- I quit videogames last month after a long decline in use, mainly because I was using them as my late father abused alcohol. Hopefully my child is even better able to recognize the symptoms (if it's genetic) and get to the root cause(s).
There's a part of me that would be glad to see an email that my Steam account had expired and all the games I paid for access to (I don't feel like I own them anymore, though I am aware that many can be played without Steam) are no longer within easy reach. I don't want to log in to Steam to remove each game from my acc, though, so I'm leaving it all in limbo for now, which works well enough. Maybe my kid will want to play some of them, and I'd be willing to play, too, as a together-activity.
Eventually I'll be more balanced and can handle these middle grounds better.
I used to think I would always play World of Warcraft! I'm glad I grew out of that.
Yours sincerely, Ubisoft
I’m only asking because this seems pretty close to that line.
but last year google increased the price (or) reduced the storage so the IT in the university removed the inactive account, they removed my account so when I went back to the university to fix the issue in the console it showed him I didn't connect for more than 2 years (yet I show him the then last week email that the IT department sent it which talk about the new storage limitation
... wave of proprietary platforms is playing havoc not only with our personal libraries, but game preservation more broadly ...
and ... Nobody asked for Uplay or Ubisoft Connect
I still frequently see an argument in favor of forcing Apple into allowing alternative stores, so I don't know how it's different. "Nobody asked for Ubisoft Connect" but seemingly everybody is asking for "Microsoft Office 365 Xbox Live Gold App Store for iPhone".Now I stick with independent game companies, they actually want to make the gaming space better.
Steam is pretty good. I really appreciate how much work they put into making games playable on Linux so I don't have to support Microsoft's or Apple's walled garden approach to platforms.
I wouldn’t be surprised if someone took them to court over this and Ubisoft gave a Fox News-style legal defense where they argue that their content isn’t fun enough to be considered entertainment that has any monetary value.
To my knowledge no country is seriously working on this, which is a bit surprising.
There is already a glut of other games to play so why bother.
Buy it to support the franchise and get sequels, of course.
Cloud-based games tied to ‘accounts’ are a scam.
So far pirated games have: no login requirement or DRM troubles, no dependency on an online service, potentially better performance, and no risk of losing access. In other words, you can actually own the game that way.