That's about exactly my experience. Half my female friends (and about as many on dating platforms), and about three in four of my gay friends. Not a single straight guy ever talks to me about star signs.
Astrology got me out of an intro to stats final. You could write a paper using stats in lieu of the final, if your grades were high enough. I got a list of DOB and declared majors for each UGs from the University, hypothesized the most likely sun sign for each major, and tested whether the number of students with the characteristic Sun sign was significantly higher. Pre-VisiCalc, IBM360 era. Huge ream of 17”x12” pin-fed green and white computer paper, sharpened pencil.
Twelve hypotheses, three significant at the .05 level. There may have been a wee bit of what the kids today call p-hacking but it would have passed the social science standards at the time.
The most significant result was 7 out of 12 International Studies majors were in the Sun sign of Libra (roughly p=1/12), and the expected correlation between diplomacy and Libra was commonly cited by their literature. That was unexpectedly strong. People have gotten funded on less.