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Has anyone had success selling e-goods with this service or similar services? And how do they stop people from selling things they have not created?

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Can't ever prevent it.

Treat your customers with respect, put a human face on the product, and remind yourself that your overhead is so small you don't need to worry about it.

ok, what if one customer is emailing me all angry and cursing he claims that another is stealing his work? which one do I respect more? and which one do I believe if both telling me "its my work".

I don't understand the question. This is about you selling digital goods that you created. Why would your customers argue?

As I understand the question it is about a person who finds their work being sold through Sellfy without their permission.

No, it's a guy who wants to start a service LIKE this one talking about what happens as a customer support issue when somebody claims someone else is selling their IP.

I use it for my iPhone design files for developers: indriks.com/ios

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