He is a terrible marketer. He's hired some great talents, but his ideas are more times than not trite and stale. X? Does it have a representative theme, like crossroads, Xistance, X chromosomes, straight edge, or xTREME! I mean really, why would you destroy a brand name like Twitter to replace it with something so bland and mundane? X? Please tell me he's not going to go with "X marks the Spot"...
Good luck coming out with a "games" section, or a streaming services, "X streaming" just sounds raunchy, like a new type of Spice channel. But, what can I say, this seems to be what we've come to eXpect from Elon.