Doing the thing that it means to do and isn't cluttered with additional stuff. Don't make me think mentality is great for website design and makes great ux. User interfaces are cluttered with ads now a days and click cookies yes.
AI makes great looking UI's, but the UX isn't that great:
https://www.amazon.com/user-interface-design-concept-art-ebo...
https://www.amazon.com/Sci-fi-warfare-software-interface-con...