I think that IMAX has really struggled with branding confusion as the majority of "IMAX" branded screens are slightly larger regular screens and not the true experience that IMAX can be. There's only a few dozen IMAX 15-perf 70mm film theatres in 1.43 aspect ratio worldwide, some more digital 4K IMAX multi-laser in 1.43 which are also quite good, and then the vast majority of other "IMAX" screens are digital IMAX Xenon which is usually just a slightly bigger screen than a traditional theatre (but still not the 1.43 ratio the filmmaker intended).
I think IMAX Xenon as well as general confusion about which systems are in use at which theatres and which movies are filmed in which format has led to a ton of frustration with the brand, even though when everything is just right they can produce some really incredible experiences.
Then even for Oppenheimer there is a lot of technical troubles going on for the film theatres... The top of /r/imax has stories of people who flew cross country to see it in the best format they could and then had the projector bonk out 20 minutes in.
I think that, post-COVID, a lot of people have realized that a good home video theatre is very affordable, lots of movies are going to streaming either direct or very quickly, and that modern 4K HDR OLED TVs can be absolutely gorgeous. I don't have a lot of motivation to go to a standard theatre screening these days, but IMAX is an experience you can't get at home though so I hope it stays around.