I also like the idea behind the "personas" concept: I have many interests and roles and why not have one place where you can find all of it? Could be good.
After setting up my account I feel a bit overwhelmed though. And I'm not sure what to do next. The onboarding would probably better in stages. Right now I'm confronted with a wall of text and many unfamiliar concepts.
I would also question the wording of the main features. "Personas" or "expressions" are not self-explanatory. I have to read the explanation to understand what they are. I have a lot of things on my mind already and need to keep track of even more things in my life. This feels like I have to learn these concepts first before I can do anything. They're also defined in a circle:
> Personas: We have many talents and interests, persona is a way to group and present expressions and content in a cohesive way.
> Expressions: Expressions are added to your personas to showcase your awesome content. You can create them in personas.
I find that confusing.
Maybe an onboarding in stages would alleviate that. But I would also propose to rethink these terms and maybe look for something more familiar.
The form to add a new persona is also more for the tech people out there and not so much for a creative thinker. I am supposed to choose a "Slug"? I personally know what that is and why it might seem important. But I can see how confused other people would be who are just looking for a nice place to post their content.