My feelings are mixed. I love the use of video in that page but i found it hard to get around the site on my iPad, I was not always sure what would happen when I scrolled. I was looking for more product pages but I wound up in these “look books” with scrumptious photos but no clear link to pages.

I am interested generally in interfaces that evoke “mixed reality” and kinda dreaming of making sites a lot like this but with completely clear and intuitive navigation which may be aspirational.