All the best. And I was (and still am for lots of things) and EC2 user who is now heavily using Heroku, but just didn't get it at first. That's where I am with this right now. I love Twilio, I got it and had an entire application (SMS send/receive, call receive, etc) up and running and debugged in an afternoon. I think that you might have that resistance among people who have used Twilio already.