For example, imagine a Login page that said, "Password incorrect," versus "User does not exist." If you have "User does not exist," you could use that to figure out whether a given email address has an account with a service. That could be useful information to PRISM when looking for a target to subpoena or monitor. (This is also why it's now best practice to just say "Login incorrect" or something vague that doesn't say whether the username, or the password, was wrong.)
Though, I could be wrong, I'd love more info.