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Can you talk a bit more regarding your go to market strategy ? How will you approach potential customers and what is your pitch going to be for them to get rid of SF in favour of your "untested" product - as how they would see it ?

I am more interested in the marketing strategy since I am working on a very similiar problem, but in a slightly tangential software which is monopolising the market. Any advice / insights on this would be appreciated.

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Salesforce is the end-goal but we wouldn't be a serious alternative for enterprise customers today. Our strategy is to start working with companies in our YC batch which have relatively simple needs, and then deliver improvements fast enough so that these companies never outgrow us and have to switch.

It's a tedious process to get off a CRM, and particularly Salesforce, so it's much easier to target companies that are not using any tool at first and grow with them.

What was that factor that made YC accept you into their batch then ? What differentiator did you guys bring ?

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