I dunno, professional advertising firms are pretty up on psychological manipulation. If you buy these shoes you'll "be like Mike." Buy your wife this car/diamond necklace for Christmas and you'll ensure a loving relationship like this fake couple. Buy these clothes and you'll look like this stunningly beautiful person and the ladies/boys will fall for you. Buy this medicine and you'll be completely cured and running around on the beach when you're 80. Buy this Harley/Corvette and you'll be free from the drudgeries of life. These cool kids ride this bicycle, what do you ride? Buy buy buy.
I hardly watch commercials anymore unless it's a ballgame. I was discussing with a buddy of what the psychological imprint of 40+ years of advertising would look like.
"Sell the sizzle, not the steak."