XBMC + Projector for entertainment.
Custom car radio, and once I get my hands on a third one, hopefully some computer vision toy building.
Also, using it as a gaming machine (see the Quake III video on Raspberry Pi's site) and game emulators for older console games.
I would love to see different sensors being attached for cheap, open-source home automation projects (home heating, turning off lights when no-one is present, monitoring home energy consumption, talking to mobile devices etc.)
Edit: Project Ideas from Raspberry Pi's forum:
http://www.raspberrypi.org/forum/projects-and-collaboration-...