Broader, because fraudulent research is only one of the multiple crappy things that a person with no ethics will do to grab a place and keep it. But another common thing is academic abuse towards students, which is another HUGE problem that needs to be addressed. There's a lot of real crimes happening here, extortion, sexual abuse, you name it. Guess who's talking about it? Almost nobody.
Larger, because people tend to believe that these are just a few bad apples while in reality this is pretty much how many large academic institutions operate de facto. If I'd put an estimate of how many of these "bad apples" are actually there, I would say it is as high as 7 out of 10 people involved in academia.
I love science, I've been doing it for about 15 years. That is the reason why I'm very vocal around this subject. This is a swamp that needs to be drained.