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Unlike Google and MS, Apple has neural processing hardware in user's hands. Every modern Apple device has neural processors as part of its CPU, from iPhones and iPads to Macs of every price-point.

Apple is the only company I know of (discounting Nvidia), that has this established base of consumers just waiting for a killer app.

https://machinelearning.apple.com/research/neural-engine-tra...

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Exactly. Apple is likely to take the edge computing approach (in fact, they already do - try searching your iPhone's photo library for "sports car" or "cat"; I'm fairly certain this all happens on-device using the neural engine).

In addition to the leaps and bounds in silicon, Apple has also quietly been making acquisitions in the space (like $200M+ for Xnor.ai - focusing on low-power ML intended for edge computing applications).

They are likely relentlessly optimizing, and in typical Apple fashion will not be first to release something, but will do a killer job in distributing it to hundreds of millions of devices/people at once, with a UX that's thoughtfully polished and accessible to all.

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