A Checklist for Choosing Type
fonts.google.com
fonts.google.com
Simon Peyton Jones would beg to differ. :)
If it was good enough to present the discovery of the Higgs boson [1], it is good enough for me.
> Its personality will prompt the appropriate emotional response(s) from our audience
For this to be just a bullet point, you need to understand the personality of fonts, then understand emotional responses of form, then understand audiences.
> Its design fits the intended use
Not so easy when you actually consider what this is asking. The design is what, and it applies to intent how?
The takeaway being, fonts are really really hard. They're not even supposed to stand out (your content is).
I think we're also individually creatively starved from a generation+ of dismissing artistic and aesthetic pursuits. It's a socially-acceptable-within-computer-people-society way to acknowledge and participate in the creation of beauty.
Typeface is a pattern for glyphs, like Helvetica.
Font is more specific. 12 point Helvetica Bold.
Font family is a group of fonts. It could have 30 specific Helvetica fonts. Different from typeface in that you’re picking specific ones. It’s an implementation versus an idea.
These words all have slightly different meanings in different contexts and they’re totally muddled in common usage.