A refrigerator also has a heat pump, but we just call them refrigerators.
Part of the problem is in temperate climates, if you have "A/C" you probably _also_ have a furnace. They might run on different fuels (electric vs. natural gas) so it makes it harder to get a ballpark estimate for the overall efficiency.
Does it though? That seems to be some kind of subcultural jargon that matches neither common (which uses central heating and air conditioning for any central system that cools with a heat pump regardless of how it heats) nor industry usage. (My fairly nee system, marketed as A/C, has both a two-way heat pump and a gas furnace to back up the heat punp for heating.)
In really cold climates (e.g. Minneapolis, Montreal) heat pumps often also need a supplemental furnace or fireplace because the heat differential inside vs. outside exceeds what the pump can handle. Depending on your fuel source, you still come out ahead, but not as much.
I should note that I'm not an expert by any means; my brother in law works in this field and he gave me a crash course a couple weeks ago. So I probably feel like I know it better than I actually do.