I cannot believe the coincidence! My father owns a small pizza business (small as in 1 store, 22 years) and yesterday a yelp power user got upset because I didn't give her free jalepenos. She knew we charge extra for things like ranch but still expected jalepenos for free. She got so mad she changed her review and said there was a "hair" in her pizza "months ago." She is obviously saying this to damage us because she was treated the same as all customers and expects special treatment. Extortion? That's how it felt but I don't care because our true customers know better and are great people. See the whole thing here: http://www.yelp.com/biz/rays-pizza-irvine. Sort by date, most recent review.

This was yelps response when I reported this user: Hi there,

Thank you for inquiring about the reviews of Ray's Pizza on Yelp.

We've looked at Jayne L's review, and since it appears to reflect the personal experience and opinions of the reviewer, we are leaving it intact. Unfortunately, we don't take sides on factual disputes, and suggest instead that you contact the reviewer again to clarify any misunderstandings.

We think it's important for businesses to be part of the conversation, and have created a suite of free tools to help business owners get the most out of Yelp. It looks like you've already unlocked your business page. As a reminder, you can: - Communicate with your customers via private message or public comment - Track how many people view your business page - Add photos and a detailed description of your business - Convert Yelp users into customers by posting a Yelp Deal to your listing You can login to your account here: https://biz.yelp.com/

Regards, Summer Yelp User Support San Francisco, California

I am a yelp user and it was great but for businesses its getting out of hand when there is no transparency. What if people are paid to yelp a lot and then use their influence to sell reviews? It could happen.