We were young, poor engineers with no idea how sales worked. When they asked what the price was, we picked a nice round number that sounded appealing to us.
"$100,000."
Our counterparty may have actually laughed at us. "I can't just write two twenty-somethings a cheque for $100,000."
Oh, shit. They're on to us. They're gonna bargain hard, and we're going to have to lop off tens of thousands of dollars.
"But what I can do is write you a $10,000 cheque for a 1-day training session, a $15,000 cheque for installation support, a $10,000 cheque for 1 year of maintenance and a $65,000 cheque for a perpetual 5,000 seat license. Does that work for you?"
It did. To do this day, I'm pretty sure we sold the government $100,000 of services because two high-up administrators were incapable of working out their interpersonal issues. Instead, they used our software as a go-between. Absurd.