Notably just about the entire developed world is protein deficient. Factor in the DIAAS score [1] and the entire developed world is plainly malnourished as far as protein goes. DIAAS has to do with the fact that the digestibility (and amino acid balance) of protein varies by source. So, for instance to get the equivalent of 100 grams of protein from chicken breast, you'd need to consume 250 grams of protein from roasted peanuts.
Even if somebody isn't working out, bumping up the protein (and protein quality) would almost certainly show great things. I went from relying on intermittent fasting and some fairly cautious eating to maintain my weight, to a "diet" that culminates in "Oh god, I just can't eat anymore!" owing to nothing but dramatic shifts in my protein (and protein quality) intake.
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The [rapidly diminishing] inverse correlation between veganism and obesity would seem to reject this, but I think that can be easily and entirely explained by the fact that vegans are people who have already voluntarily opted into ideologically motivated dietary restraint. If you're willing and able to not give into what your body wants, then you will have little to no difficulty controlling your weight. It just won't be pleasant.
[1] - https://en.wikipedia.org/wiki/Digestible_Indispensable_Amino...