Lock Down a Paid Subscriber On Visit #1 | DollarShaveClub's Mancave UX Clubhouse
blog.jasonshah.org
blog.jasonshah.org
2. I am conflicted on play video on load. Basically I suspect that most people in our space can't make content this good deliberately, so I don't want to encourage it.
3. One action button. This is interesting. On the one hand, I want to have a demo page and a "sign up for our email list" because email lists are demonstrated to have higher conversion rates than sign up (and email lists are documented to convert better). On the other hand I too enjoy the uncluttered simplicity of a 1 option page. The question is: do you want to forgo conversion for that warm fuzzy feeling? I'd rather take dollars. I think the lesson here is -- just test. However, prior determination that one button is best is dangerous.
4. Re. #8 (if you have to interrupt a checkout with sign up, do it tactfully and painlessly). I think you are being a bit fanboy here. It seems like the obvious UX advice is -- DON'T interrupt the checkout process with sign up.
1. Show this as part of the 1, 2, 3 checkout flow by indicating it is Step 2 of 3. This makes signing up for an account natural rather than an aberration.
2. Continue the theme of man-laws, etc. alongside the sign up element; too often the sign up element is isolated and looks like pure work to fill out.
I think their UX has a lot to still improve, frankly, but getting these specific aspects support my guess that they're having a breakout week with the traffic from this newly viral video.