I'm definitely pro "personal data poisoning," e.g, absent legislation and/or incentives with teeth - we should all be working on ways to confound and confuse and generally screw up the companies who are sucking up all the personal info.
This kind of runs parallel to that. Google search has been pretty bad for some time now, might be worth "burning this thing down to save it."
Google makes money off of SEO spam. They get ad revenue from sellers and then give some pocket change to the scammers from the sellers. All of the money goes through their hands first.
They're evil, they've sold whatever soul they might have had to the god of "money at any cost", and the current shitshow of their terrible search results is what you get when a soulless wreck is left to shamble the earth until its heart stops beating.
Quality, human curated, perhaps niche, search is what we should be encouraging and paying for with actual money, and not by renting our brains out.
It's hard to argue against the basic idea of human curation as a necessary component. I'm envisioning something like a search engine on top of a community-curated, categorized list of sites. I'd prefer something that works like Wikipedia, rather than a service controlled by a private company.