But then I have characters having mini speech about female equality or power, in a weird situation, while the very same character is not even written to be competent adult woman. That is preaching. They could write competent medieval woman or gay, acting capable and mature within the context they are in. But instead, they make them stereotype and then slap a speech on it.
Like, yeah, quite a lot of what people call "neutral past" was conservative preaching and not even hidden. But like, the preaching currently absolutely does happen.