there isn't one. google's momentum in taking marketshare hasn't diminished one bit. yahoo has less share in ad dollars then they did two years ago. there really isn't much a new ceo can do to reverse that.
from a shareholder perspective, the msft deal was a no-brainer. especially at today's trading range. yhoo isn't going back to the 34 msft offered them anytime in the next five years. the next ceo will do their best to get something going again
Anyway, I don't think it's a matter of catching up to Google in search. It's a matter of finding a business model that makes them money. For Yahoo still to be looking for one is kinda like a 53 year old hanging out in a Uni bar all day & getting excited about Oweek.
i strongly disagree. indeed the only party that didn't see the msft deal as a no-brainer were in management and the board.
But how much of that is really a management/leadership issue? How much is to do with the fact that Yahoo has been waiting for page views to equal money for a long time now.
People suggest that they should do X with their product Y, supposedly bringing them in tens of millions A drop in the ocean. Or that they need to do Q to get ahead of G! But as a small or local advertiser (the G! secret sauce), using panama is something you do at considerable hassle to get the last 10% of business. Like mining sandy Candian oil.
It's not clear what Yahoo is for, what it does or what it's business model is. That is part of their definition.