Knee-jerk reaction to Cybertruck's imminent launch? https://cbsaustin.com/news/local/teslas-austin-based-gigafac...
The Mach-E has similarly been going up and down in price based on (mostly) battery cost.
I don’t think Ford is scared of the Cybertruck.
https://electrek.co/2023/07/13/tesla-most-wanted-car-brand-u...
Tesla is a lifestyle cult. It’ll never convert legacy buyers (Ford and GM loyalists, broadly speaking) in material quantities. Brand demand is young folks that will buy and stay with Tesla.
I'm not sure it's entirely clear what the Cybertruck means for Tesla or the car industry, but it's obviously not a minor event in this landscape.
Especially after so much speculation on whether or not this truck would ever become a production car.
I think they don't want CT to pass them in total sales in less than 12 months. Given old pricing, that'd be a real possibility.
They also have inventor building up, due to being priced well above the market.
https://www.theverge.com/2023/6/22/23769966/ford-doe-loan-ev...
One day you found a supplier that is cheaper and reduces your cost to $30. Do you change your price?
Yeah, I would.