No kidding. Name one big technology firm that is user-oriented, I dare you. And no, using industrial UX techniques to "guide user behavior" does not count as being "user oriented".
SV doesn't build software for people anymore, and this is one of the greatest tragedies in history. We built a huge industry, based on the most efficiency-increasing technology ever, and what came of it? Every human interaction has been captured and monetized, to the extent that younger generations can't even conceive of a mode of interaction that isn't mediated by apps.
I really hope that app adoption falls off drastically, in general, so maybe our industry can refocus on actually being helpful to people's rational objectives, instead of being enslaved to people's base desires.