It looks like a great way to get rid of a loyal audience on your website

I'd have to agree:

>> If the user chooses not to view a short ad, they won’t be able to access the site until their page views reset the following month or they choose to view the ad.

Locking users out until they view an advert. Brilliant?!

Real title: Google is testing new Rewarded Ad Gate beta program for publishers

The true headline is that Google is trying something very unfavorable to publishers on long-term, but because it has a monopoly, who cares?

What Do You Want To Enshittify Today?