> Yeah but the point is that the vast majority of people buying full sized pickup trucks aren't actually using them for practical purposes,

If they aren't, you can replace them with a cheaper, safer, more fuel efficient vehicle that meets US safety standards and is easier to maintain and register than a Kei, and probably at a comparable or far cheaper initial price than the Kei.

If they are using it for a practical purpose, you can't replace it with a Kei.

Either way, a Kei is probably the wrong choice for most US buyers.

(There are newer import-legal minitrucks that don't have the registration hassles, like Nissan Clipper, which makes the range of situations where the Kei makes a lot of sense outside of particular brand attachment even narrower.)