> Base Price: $49,999

I think you've missed a major component of Kei Truck popularity. You can literally get 10x Kei Trucks for that cost.

First price and second it's an Extended cab so you loose truck bed space. Not a kei truck replacement just because those 2 things. Unless you don't mind the price and never haul longer things.

Also most kei trucks the side of the truck bed folds down giving you more of a flat bed which for some things is super super handy.

It appears the only overlapping feature of that truck is small size. A Kei truck is a work truck not an “urban adventure vehicle.”

Ditch the crew cab and lower the height of the bed and you’re starting to enter the same territory.