Can cricket crack America? New T20 league aims to take US by storm

I think if I was going to attempt to push cricket to a new audience I'd take The Hundred¹. Simpler to explain, predictable timings for media, added entertainment sparkle as part of the design format.

As a light cricket fan², I take this position because I've spoken to the moany old folk who complain about The Hundred because "it isn't cricket". I think that is the advantage of The Hundred, and only to a much lesser extent T20.

I'm of the opinion you can't sell red ball to new markets because it is awful… unless you grew up with it. And, The Hundred is as far from red ball as cricket can get.

¹ https://en.wikipedia.org/wiki/The_Hundred_(cricket)

² Was checking for tickets just this week, but not fussed enough to write a sniper bot ;)

Seems doomed to failure. Football/soccer has had some success because it's a fast, exciting game that's easy to follow.

Cricket occupies the same ecological niche in the Commonwealth that baseball does in America, a slow moving bat-and-ball sport with a long tradition. The problem is that it looks a bit like baseball except it's totally different, and takes real effort to understand.

Kids in America have played soccer forever, so you've got that foothold. Cricket will always be foreign.