In a small startup...
* If the data is mission-critical and constantly changing, PostgreSQL is a rare infra thing for which I'd use a managed service like AWS RDS, rather just Debian Stable EC2 or my own containers. The first time I used RDS, the company couldn't afford to lose an hour of data (could destroy confidence in enterprise customer's pilot project), and without RDS, I didn't have time/resources to be nine-9s confident that we could do PITR if we ever needed to.
* If the data is less-critical or permits easy sufficient backups, and I don't mind a 0-2 year-old stable version of PG, I'd probably just use whatever PG version Debian Stable has locked in. And just hold my breath during Debian security updates to that version.
(Although I think I saw AWS has a cheaper entry level of pricing for RDS now, which I'll have to look into next time I have a concrete need. AWS pricing varies from no-brainers to lunacy, depending on specifics, and specifics can be tweaked with costs in mind.)