> I would recommend anyone who works with websites to look into the way typography influences the reader's subconscious.

To me, paradoxically, it reached a point where my subconscious associates light or poor typography with serious material, and pretty web pages with empty ad-ridden content:

Serious vibe: http://fmwww.bc.edu/repec/bocode/t/transint.html

Intermediate vibe: https://drewdevault.com/2023/06/30/Social-and-parasocial-med...

Empty content vibe: https://www.theverge.com/2023/7/12/23792382/google-notebookl...