I'm just an average programmer, and English isn't even my native language. But i had a blog since I was 18, and although it went through some new domains, some of the small blog posts evolved to more bigger things that I still affectionately work on.

- I wrote a blog post about a CloudFlare when they were just starting, which landed me a gig to provide a technical review for a printed book.

- Some reverse engineered router/phone IMEI unlock codes lead to a complete website to generate them.

- An Instagram photo/video download tool that got so popular Meta sent me a UDPR and a C&D demand to shut down.

- Various talks in conferences, some that even paid me.

- Small web sites that spun off to their own web sites.

I would argue that an average person is exactly who should have a blog. Because, majority of us are average, and having a blog or a blog post related to a particular topic (even a mediocre one) gives the boost to stand you out. Some of these opportunities may not generate a lot of money, if at all. But I like the excitement I get from them.