Be Sure You've Got the Goods

A lion Met a Tiger As They Drank Beside a pool

Said the tiger, "Tell me why You're roaring like a fool."

"That's not foolish," said the lion With a twinkle in his eyes

"They call me the king of all the beasts Because I advertise!"

A rabbit heard them talking And ran home like a streak

He thought he'd try the lion's plan, But his roar was just a squeak.

A fox came to investigate - Had luncheon in the woods.

Moral: when you advertise, my friends, Be sure you've got the goods!

(I saw this poem in Dan Kennedy's book Ultimate Marketing Plan which he attributed to anonymous.)