It’s not clear what outcome you’re referring to. You say it’s “been a force for…backlash…” So is the outcome you think he’s focused on is to stop that? Or to redirect it to his own interests? Are either of those good outcomes?
Maybe the net outcome is good, maybe not. I think it's hard to achieve that type of outrage (both good and bad) without these massive social media sites. So we might get less toxic social media, but reduce our ability to effect change through social justice.