people won't change. they are addicted to convenience, low prices, diversity in options, and unlimited availability. which is also great for corporate profits.
as a species, humans plan and invest very little beyond our own lifetimes. but we're just animals after all. all the talk about becoming an interplanetary (mars) species for our own survival has to be the most absurd statement that can be made to dismiss the very real problems we should solve here first. but billionaires need an excuse to play Tony Stark.
it's not cool or profitable to do the boring work of unfucking ourselves.