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Comment by throwaway1777 | Hacker News Reader

It really was a huge L to not have threads.com

If 100 million sign-ups in five days is losing, I don't want to win.

I mean, at Meta's scale it seems hard to know. Expectations are through the roof.

A better number would be that they were able to push 1 in 40 of Meta's users and 1 in 10 of Instagram's users into the app signup in 5 days of national press coverage. I have no idea what typical uptake of a feature is in Instagram. Nor do I know how many people signed up and checked it out vs. became actual active users.

I also am not sure if 100 million users is even anything to be excited about at Meta's scale. Google seems to kill projects that have that many MAU for lack of executive support.

The DAU drop off is going to be (already is?) monstrous. Not sure if that’s a metric that matters because I don’t care, but people have already stopped using Threads in large numbers.

The same "L" as not having steam.com

or minecraft.com

https://youtu.be/Ardk5agFomY

Such a bizarre decision too. This is the best chance Meta had to eat Twitter's lunch and obviously the branding is going to make-or-break that. With the massive +EV potential that represents, and the value provided by owning a .com (as demonstrated by the amount of confusion from people going to threads.com), does it not seem obviously worth it to negotiate extensively with Threads.com for them to rebrand and sell them the .com? It's not going to get cheaper for them if Threads does indeed eat Twitter's lunch.

People aren't going to _any_ URL, they're opening the app called "Threads".

Did Tiktok stay a mobile app forever? It's just common sense to have your url and eventually serve desktop

On one hand, I agree with you.

On the other hand, it's common sense for a photography-and-video oriented social media site to support tablets, and yet there's still no iPad Instagram app! (Although there is a minimal browser version.) From that perspective it would not surprise me if they end up staying app-only, as weird as that seems.

Meta was caught flat-footed by the success of Threads. They had better get in gear and take Threads seriously or they risk losing the thread.

badump tsss

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