That's a lot of pages of marketing/designer BS for what is essentially a clone of Google's Roboto.
Here's Aptos (MS) vs Roboto (Google) vs San Francisco (Apple) vs Helvetica
The problem is that differences in fonts are kind of subtle when their goals are very similar. Both Roboto and Aptos seem like they're trying to be high x-height grotesque sans serif fonts. They're going to look similar to some other font, because there are so many in that category already.
(However, the capitals of Aptos remind me more of Gill Sans than of Helvetica, so I guess it's not strictly grotesque.)
Lowercase g looks weird since other letters with circular strokes have a lower baseline (bcdeopq).